Wedding day. The best day ever.
Planning a wedding. Not so much.
You're stressed about money. Everyone is giving you a lot of opinions. Family members put a lot of pressure for things to be a certain way.
There are a few parts of your wedding that are truly and completely all up to your decision. The makeup artist being one of them.
First of all, why do you need a professional makeup artist to begin with?
- Training. Yes, you may be absolutely fabulous at doing your own makeup on a daily basis or for a night out on the town. However, wedding makeup is another beast of its own. You are being photographed, often with flash, and the day is very long. Will your makeup withstand tears, sweat, and longevity. A professional is specifically trained to combat all of these issues with knowledge in product and application. Furthermore, an artist will see you differently than you see yourself. They will be able to make recommendations that you likely would never consider. This is where the importance of a trial comes in handy. With your input, your makeup artist will come up with the perfect look for your special day.
- Relaxation. Even as a professional artist myself, I hired a makeup artist for my own wedding for the primary reason that I wanted to relax. I didn't want to worry if I would perfectly get my own lashes on or if I was too excited to have a steady hand. It was important to me that I was able to relinquish control and trust my beauty team. It made all the difference.
Now, let's talk about what to look for in a makeup artist.
Style. This may be the most obvious and first factor in choosing your bridal artist. You have a particular look in mind for your special day and every artist has their own skill set and style. Utilize the internet and look for people in your area whose work you love. Instagram. Facebook. Yelp. Google. Everyone is online nowadays and it should be easy enough to find someone whose style you love. On the other hand, word of mouth is often a better way to hire someone you like and trust. Most likely you know someone who has already gotten married. Did you like their makeup? Talk to them. Did they have a positive experience with their vendors?
Personality. Equivalent to style is an artist's personality. You and your girls are spending a lot of time in a room with this person or people. It is important that your personalities gel well. The last thing you need the morning of your wedding is to not get along with the person closest to your face.
Training. Look through the artist's website, typically on their "about me" page, for their training. Different areas of the world have varying requirements, but all artists should have some amount of formal or informal training. Is it important to you that they have knowledge of skincare? Look to see if they have gone to cosmetology or esthetician school. Is it important to you that an artist has brand training? Do you particularly like certain makeup brands? The about me section on an artist's website will be a small glimpse into their skillset and personality.
Communication. Despite where you initiate contact, do they respond quickly? Does the artist keep communication on the same platform? Are these qualities important to you?
Transparency. This is personally very important to me, but may not be as much for you. Is the artist, or any vendor for that matter, forthcoming with information? Do they provide you with their terms and conditions right off the bat or do you have to work to get the whole picture. All vendors have boundaries whether it be start time, number of clients, etc. It helps you to know what a vendor will or will not do.
Cost. I put this last on the list intentionally. While I understand that budgets are important and can be the cause of a lot of wedding stress, bottom line is that you get what you pay for. Look at other artists in the area to make sure the cost feels reasonable. Keep in mind that you are paying for the artist's knowledge, products, time spent communicating, and time spent organizing your documents.
Bottom line, there are endless benefits to hiring a professional! Best of luck in your planning and have the best wedding day ever!