kbb makeup spotlight: maybelline instant age rewind dark circle concealer.

Second to foundation, concealer is my most requested  makeup recommendation.

And I have a little surprise, my favorite is from the drug store!

Walgreens $9.49  |  CVS  $9.99 |  Target $7.89  |  Ulta $9.99

kim baker beauty san jose california makeup artist product spotlight maybelline instant age rewind dark circle concealer

The Instant Age Rewind is the perfect texture.

This concealer is extremely light weight and easy to blend. Less is more when it comes to the under eye area. This area has the thinnest skin, moves a lot, and often the area with the most fine lines or wrinkles. The more product applied here, the more likely it is to crease. 

The Instant Age Rewind is the right amount of pigment.

A little goes a long way. As mentioned above, less is more and this is the perfect product as it's highly pigmented- you only need a very little bit to get the pay off desired.

The Instant Age Rewind has the perfect finish.

It's night too dewy and not too matte. I like to call this a velvet finish. It's very skin like which is always what I'm looking for. 

The Instant Age Rewind is easy to apply.

The sponge tip allows you to dab just a small amount to the desired area. I think like to blend with my ring finger and pat to help the product become one with the skin. 

I personally prefer to use this as a way to color correct and brighten the under eye area. Neutralizer is the perfect shade for light to medium skin tones. First, apply foundation all over, including under eyes. Then, apply a very small amount beneath the eyes as close to the tear duct as possible. As stated above, use your ring finger to blend and pat into the skin.