get social savvy with sharon hadden!
I am ever so excited to share today's guest blogger with you!
Sharon Hadden of Social Savvy Consulting has literally changed my life! She taught me the pleasures and ease of content planning. (ps. I scheduled this post April 11!)
Today Sharon is giving away some of her incredible advice for FREE!
Social media plays such a key role in your brand image and brand positioning. All we have are our words and our images, and with that being said, first impressions are everything.
Here are a few unconventional tips to nail brand styling for social media, whether you’re a blogger, business or looking to beef up your personal brand.
1. Choose a platform that energizes you.
When you’re passionate about the platform, brand styling is that much easier. Choose a platform that draws from what you already do in daily life, and you’ll have an easier time finding content to share.
In doing so, your brand style will stem from thought leadership, memorable moments, and your authentic self.
2. Align with your audience.
Choosing a platform that energizes you is the first step toward creating a sustainable social presence. Aligning with your audience will help you create and maintain momentum.
Get to know your audience by researching their challenges, values, and interests. Think about their lifestyle, personality and hobbies. Use this information to select your photography style, stock images, and graphic elements.
If you’re not too sure about what your followers would want to see, use social media to do a little audience research.
3. Create an experience.
Social media was designed to be a two way dialogue. Just as your captions should be used for thoughts, tips, and tricks, your imagery should strike up a conversation.
I’m a firm believer in the power of a styled photoshoot. Not only does it help spread the love for someone other than yourself, the partnerships that develop as a result can be life changing. Here’s a snapshot of my personal Instagram feed before I caught onto brand styling, after my first attempt at brand styling, and after I started using my feed to create an experience.
Can you guess the central theme of my personal brand?
4. Don’t replace yourself with tools.
As the CEO of a marketing agency, I know the importance of a good social media scheduling tool. Planoly is a favorite for Instagram, and Buffer for every social network known to man (jk).
While these tools can provide a visual preview of your feed and help you plan in advance, they shouldn’t take the place of the human behind them. Make a point to post in the moment, and don’t get too worked up if your perfect pattern is missing a piece every now and then.
Quality and authenticity is what matters in brand styling for social media. Throughout all of my own phases of personal branding, there isn’t a blurry image in sight.
It’s not because every image was shot by a professional. Totally worth the investment when budgets and collaborations allow!
It’s not because I own some super fancy photo editing tool. PicMonkey, Snapseed, VSCO and Google Photos work just fine.
It’s not because I have a team of graphic designers creating my quote graphics. WordSwag, Canva, Crello, DesignBold and these pre-made templates are more than enough for me.
It’s because I chose a platform that energized me, aligned with what my audience wanted to see, made a point to create an experience and stayed true to my own imperfections.